A pop singer-songwriter and fashion designer signed to a Canadian major record label hired Short Form Studio to support her with weekly content idea feedback, weekly content editing, and weekly uploading combined with ongoing creator support. The goal was to increase content quality and uploading frequency to drive algorithmic growth and views by providing strategic services and content coaching throughout the duration of the campaign. Coaching topics including but not limited to identifying and maximizing content opportunities in the artist’s daily life as a musician and designer, content strategy optimization, advanced growth strategies (ie TikTok Live streaming), and more!
As a result of our ongoing strategy support, weekly editing, and uploading, we saw a 4X in monthly TikTok video uploads resulting in a 10x plays, 11x likes, 5x comments, and 4x shares. The artist’s team was able to convert these views into $15,000 in monthly brand partnerships during peak months. Cross-posting TikTok content to Instagram Reels resulted in gaining over 50,000 Instagram Followers priming her audience for her upcoming releases.